Rochester Electronics Reveals Upgraded Digital Transactions and Customer Experiences with Salesforce

By RafterOne

In a recent webinar with Salesforce, Rochester Electronics, the world’s largest continuous source of semiconductors, shared insights on how they successfully implemented Salesforce B2B Commerce, Order Management System (OMS), and Mulesoft to drive revenue and streamline their post-purchase experience. The discussion was led by Ally Herrick, Senior Manager of Product Marketing at Salesforce and Linda Monroe, Vice President of Operations and Business Applications at Rochester Electronics.

The webinar emphasized the importance of post-purchase customer experiences in driving revenue and streamlining operations in the digital era. With over 75% of customers making purchase decisions based on customer service quality, optimizing digital strategies to meet evolving buyer preferences is crucial. 

Key Takeaways for Digital Transformation   

Linda Monroe’s insights stress the importance of collaboration with implementation partners, prioritizing effective data management, and focusing on enhancing customer experiences through AI and personalization. Key takeaways from the webinar include aligning Sales Cloud, B2B commerce, and Order Management for operational efficiency; treating partners as extensions of the internal team; prioritizing clean data and agile data management; and integrating AI for personalized recommendations and insights to drive revenue growth and customer satisfaction. 

RafterOne’s Partnership with Rochester Electronics 

RafterOne, in collaboration with Rochester Electronics, embarked on a journey to implement B2B Commerce and Order Management System (OMS) implementation powered by Salesforce. The results were transformative including: 

  • Seamless Integration: Salesforce Commerce Cloud provided Rochester Electronics with a complete B2B commerce and Order management solution, seamlessly integrating with their existing systems. 
  • Real-time Inventory Management: Implementing omnichannel inventory capabilities and leveraging Mulesoft enabled Rochester Electronics to provide customers with real-time inventory visibility, leading to increased confidence and conversions. 
  • Enhanced Customer Engagement: By digitizing manual processes and empowering sales representatives with comprehensive customer insights, Rochester Electronics achieved higher efficiency and improved customer interactions. 

Linda Monroe shared insights on the success of our partnership with us and highlighted the impact of the implementation, saying: 

“With RafterOne, we successfully integrated 200,000+ SKU’s and 10 Billion units into our e-commerce platform. All in real-time, and with 100% accuracy. This achievement was made possible by leveraging Salesforce Omni-Channel solution and RafterOne’s expertise. Our customers are delighted with the enhanced experience, featuring an optimized cart checkout and real-time order status updates. Our global sales team now has the complete 360-degree view of our customers.” 

Watch the Full Order Management Webinar 

The conversation between Rochester Electronics and Salesforce during this Order Management webinar underscored the transformative potential of digital transactions and connected commerce experiences. By prioritizing customer-centricity and embracing innovative technologies, organizations can drive growth, enhance operational efficiency, and stay ahead in today’s rapidly evolving digital landscape. 

We extend our gratitude to Linda Monroe and Rochester Electronics for sharing their insights and experiences, and we look forward to continuing to support their digital journey. Stay tuned for more inspiring conversations and insights on empowering connected commerce experiences everywhere. 

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