What is Salesforce Commerce Cloud?

By RafterOne

To keep up with ever changing customer expectations, businesses are leveraging solutions that help them to deliver digital and seamless customer experiences and retain brand loyalty. Salesforce Commerce Cloud (SFCC) has no comparison when it comes to offering one-to-one experiences within a single platform for B2C and B2B customers. Renamed from Demandware in early 2016, SFCC provides a seamless unified ecommerce experience to inspire a personalized shopping journey for every customer across all commerce channels.

If you are like many of our enterprise ecommerce clients, your aim is to achieve successful digital initiatives and drive more revenue while revolutionizing your workforce efficiencies on an agile, scalable, customizable, and flexible platform. Integrating Salesforce Commerce Cloud will enable you to gain more control over your brand across multiple channels including website, mobile, social media, and offline stores.

Unique Capabilities and Features of SFCC that can Impact Your Business Growth

Salesforce Commerce Cloud allows brands to evolve a customer journey through data-driven touchpoints and artificial intelligence that reflect a full view of their shoppers and buyers, making this unified commerce product the best of cloud commerce.

Embracing the robust capabilities of this platform with the experience of a certified Salesforce partner allows personalized customer experiences at scale for some of the most iconic brands in retail including Red Wing Shoes, Samsonite, iRobot, and Skechers.

Red Wing Shoes website on computer and mobile phone
Red Wing Shoes

Red Wing Shoes launched with us in 2018


Digital Commerce Capabilities

Seamless Brand Experiences

Storefront applications offer modern sites that can be built and launched quickly, rich with features, responsive design, and multilingual, multicurrency logic, while cart and checkout use all devices to maximize conversions with saved carts, and optimized user stories.

Brand Story Customization

Enhance the shopping experience with an extensive library of prebuilt, certified integrations, including payment accelerators, ratings and reviews, and loyalty programs.

Streamlined Customer Service

Real-time integration into the digital store front and shopper history provides customer service to quickly expedite over-the-phone orders and checkout on behalf of customers.

Build Mobile-Optimized Design

Use scalable APIs to build mobile commerce apps, a full development cloud, and certified LINK technology partners.

Social Media Extensions

Easily deliver marketing efforts through social channels and online communities, including Instagram, Facebook, LinkedIn and more.

Blend Digital with In-Store

In-Store Integrations allow extension of digital shopping into the physical store to prevent lost sales with endless aisle with powerful customer journey capabilities.


Merchandising and Marketing Efforts

Personalized Brand Engagement

Limitless personalization in engagement involves digital commerce communication, campaign launch, promotions, and A/B testing without any technical support.

AI-Powered Insights

Use machine learning to power merchandising insights, time-saving task automation, and recommendations personalized to every shopper.

Maximize Product Impact

Syndicate products and pricing across categories, catalogs, currencies, and sites, while creating rules that adjust to optimize customer searches for intent and product profitability.


Omnichannel Experience Management

Brand Driven Content

Customize a highly innovative CRM powered connected customer journey to fetch user data. Transform that information into targeted content across brands, geographies, sites, and devices to attract customers on various channels.

Target Segment Testing

Furnish relevant offers by segments based on customer behavior, traffic channel, and location via native targeting and A/B testing capabilities.

Maximize SEO Visibility

Build sites, products, categories, metadata, URLs, and images that rank with the ability to easily develop best practices for Search Engine Optimization.

Fye website on a computer and mobile phone

FYE launched with us in 2018


Multi-Site Management and Localization

Enter New Markets

Scale ecommerce worldwide with a secure, borderless infrastructure, allowing entry into new international markets in record time, with minimized risk, cost, and technical difficulty.

Customize on a Global Platform

From a single framework, manage and customize all sites, currencies, and languages to account customs, cultures, currencies, and languages.

Create Local Global Content

Great experiences with targeted content, offers, and relevant products can be built by language, country, state, region, or city.

Global Reference Storefront

Empower regional teams with a global reference storefront available in multiple languages.


Order Management

Real-time Inventory Visibility

Salesforce Commerce Cloud offers a powerful order management engine that includes full order lifecycle management tools, and easy allocation and fulfilment logic.

Reduce Development Costs

Increase efficiencies by delivering real-time order data to Commerce Cloud Digital. While the extensible API’s connect order management to retail operations, and simple role-based interfaces empower users with tools tailored to operations, customer service, and store fulfilment needs.

Optimize Operational Flow & Data Migration

Migrate existing data into Salesforce Order Management and streamline agent order management with optimized flows to speed up call handling.

Easton website on a computer and mobile phone

Easton launched with us in 2018


Einstein (AI-Powered Commerce)

Easy AI Integration

AI powered Einstein is directly embedded into B2C commerce and empowers to deliver 1:1 personalized product recommendations to all site visitors and not just authenticated users.

Customized Dashboard

A simple shopping basket analysis dashboard drives conversions by optimizing product bundles, sets and deals. While predictive sort automatically personalizes product brand experiences with every search and category page for each shopper.

Salesforce Commerce Cloud Compliments Lifestyle Brands

Salesforce Commerce Cloud offers lifestyle brands the unique ability to control their brand online while offering superior customer experience. RafterOne’s experts have successfully delivered many solutions that include customization, real-time tracking, and test to deliver a holistic experience. Our clients accelerate their Salesforce platform with our pre-built solutions for commerce, getting faster time-to-value at scale.

Are you looking to innovate your Ecommerce Experience?